ZED Fishing represents the philosophy “Bait’Z Easy Different”, a clear vision built around uniqueness, innovation, and perfection. The brand continuously strives to develop new concepts and improve existing products, with the aim of making fishing a true experience where anglers can fully rely on their equipment.
Operating as both a wholesaler and producer, ZED Fishing delivers high-quality fishing products designed for practical use and long-term performance. A key part of their portfolio is ZOCCA Baits, a brand that reflects the same focus on quality, innovation, and angler-driven development.
ZED Fishing places strong value on close connection with anglers. By staying near the end user and actively incorporating real-world feedback, the brand builds products and partnerships with a clear perspective on sustainable growth and future collaboration.
ZED Fishing’s commitment to innovation, quality, and close cooperation with anglers aligns strongly with the values of Bellyfiction. With brands such as ZOCCA Baits in their portfolio, ZED Fishing brings creativity, reliability, and forward-thinking product development to the Bellyfiction experience.
ZED Fishing develops and supplies a range of high-quality fishing products designed to support modern angling techniques. The assortment includes carefully developed tackle solutions and bait concepts, with ZOCCA Baits playing a central role within the product lineup.
By combining in-house product development with wholesale expertise, ZED Fishing ensures consistent quality, reliable availability, and products that meet the practical demands of anglers in real fishing conditions.
Bellyfiction is an international belly boat and kayak fishing event organised at Fishing Adventure, the largest fishing lake in the Netherlands.
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